Benewaa Owusu

Founder & Donor

Benewaa Owusu is a lover of makeup and skincare. Benewaa first created Obaa (“woman” in Twi, a language from Ghana, West Africa) as a side gig to sell private label makeup. However, after she underwent lumpectomy in 2019, she aimed to only use clean and natural products. Upon extensive research, she discovered two things, many beauty products, even the products labeled “paraben free” still contain carcinogens and toxins harmful to us and the environment. Also, many beauty products have alkaline pH, which can disrupt the skin’s acid mantle to cause serious skin conditions such as acne, eczema, psoriasis and hyperpigmentation. Benewaa decided to focus on Obaa Beauty and create makeup products that solve two problems: Effectiveness and Efficiency. Obaa beauty formulated our products with microbiomes and superfoods to balance the skin’s pH level and to minimize serious skin sensitivities and irritation. Moreover, Obaa Beauty believes “less is more” thus our makeup products are multi-functional to serve multiple purposes to save money and time. Obaa Beauty aims to educate consumers about the importance of the skin’s pH level, the effectiveness of our ingredients, microbiomes and superfoods to promote a healthy thriving skin environment. Obaa Beauty creates multi-functional makeup formulated with microbiomes and superfoods to balance the skin's pH level, minimize serious skin conditions and simplify your daily beauty routine. Many makeup products on the market contain toxic ingredients linked to cancer, reproductive health issues, birth defects and also, harmful to the environment. Nonetheless, many makeup products have high pH levels that can promote serious skin conditions. Obaa Beauty creates conscious, clean makeup with skin-friendly ingredients for a thriving skin environment and to enhance a youthful glow.

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